CMS circulation acquisition efforts are second to none and reflect the company's commitment to provide superior quality, service and value. Each and every program that we offer is highly customized to the needs of the individual publication.

Public Place Subscriptions

CMS has taken a leadership position within the industry and has worked extensively with McPheters & Company to aggressively:

• Provide precision targeting based on outlet characteristics, Geo-demographic targeting.... Read More
• Document Public Place quality.... Read More
• Understand and leverage the unique qualities of individual outlet types and their contribution to measured audience
• Monitor audience effects on an on-going basis
• Meet all ABC requirements for this source of verified circulation.... Read More
• Provide sales and training support and research materials.... Read More

We continuously update client files which results in improved deliverability and allows publishers to reach larger audiences and offer increased advertiser value - without increasing costs.

Database Quality

A database of public place businesses can quickly become stale. In the real world beauty salons close, dentists move and doctors retire. So, to prevent delivery to undesirable locations such as home addresses, a database has to evolve to insure that magazine subscriptions are being sent to the correct business at the correct address.

CMS performs extensive database maintenance in-house using the latest quality assurance tools. New businesses are added and closed businesses are removed periodically from our database. Every business is 100% USPS certified (ZIP+4) with the most recent address information through postal tools such as CASS, NCOALink and DSF2. Our database is merge/purged frequently to insure the least amount of duplication. We believe so much in the deliverability of the locations in our database that CMS offers to set up, process and pay for USPS Address Change Service (ACS) on every title we fulfill.

We are the only public place specialist that provides in-house fulfillment using the most up-to-date industry software. Our hands-on approach with our data provides a greater insight and flexibility in scheduling that cannot be found elsewhere.

What are the results? McPheters & Company has consistently found our database to be over 95% accurate and deliverable as addressed - the highest percentage among their numerous audits across multiple publishing companies.

Targeting

CMS works closely with our clients to assess circulation goals and ad sales challenges. We use the latest ABC and MEMRI (MRI) data to analyze each publication's strengths and weaknesses and compare market penetration indices using demographic cluster analysis. Using these tools, we develop customized targeting profiles and marketing distribution plans that optimize readership, demographics, geographic distribution and sampling opportunities.

Audit Compliance

Consumer Marketing Solutions has a proven track record of compliance with all ABC and BPA auditing rules. We work closely with the audit bureaus to develop methodologies for meeting opt-out, consecutive issue, and program approval requirements. Our conservative approach to defining a unique public place location provides the best compliance with the maximum copies per location rule for verified circulation. CMS provides comprehensive and timely reporting to both our clients and the audit bureaus.

Research and Support

CMS strives to provide the latest in ongoing research on public place readership behavior. We monitor and track syndicated research results for each publication and that publication's competitive set. Extensive reporting on the results are provided to our clients once industry results are released.

We also work closely with publishers to provide sales and training support. Below are some sources that verify the value of this source.

Research and presentations sponsored by Consumer Marketing Solutions, MPA and McPheters & Co:
MPA- magazine.org

Audience Lab Study of Public Place Distribution
This study documents the distribution characteristics within specific public place outlets. In examining doctors and dentists offices, beauty shops, and gyms, McPheters & Company evaluated the quality of these locations including traffic, demographics and incidence of reading. They also measured deliverability and placement of copies, and appropriateness of editorial to the outlet.
http://magazine.org/consumer_marketing/public_place/audience_lab.aspx

The Value of Public Place Distribution
MPA has aggregated key available research on public place distribution. This highly desirable source of business not only builds audience but also introduces magazine brands to interested consumers.
http://magazine.org/consumer_marketing/public_place/The_Value_of_Public_Place_Distribution.aspx

The Power of Public Place
This presentation, developed by Mcpheters & Company and Consumer Marketing Solutions, compiles relevant research from a wide variety of sources on the value of public place distribution. The presentation is widely used for training sales staff on how to successfully sell the source to their clients. An excellent starting point for anyone interested in better understanding how public place distribution contributes to audience development.
http://magazine.org/consumer_marketing/public_place/power_public_place.aspx

Additional resources at McPheters & Company
http://www.mcpheters.com

Study of Public Place Engagement
http://www.mcpheters.com/news/ReadinginPublicPlaces.htm

The Advertising Value of Verified
http://www.mcpheters.com/news/OfBabiesBathwater.htm

Do You Know Where Your Copies Are Going?
http://www.mcpheters.com/news/publicPlace.htm

The Economics of Publishing: Public Place Copies May Represent the Best Value for Advertisers
http://www.mcpheters.com/views/pov4.htm

Public Place Distribution Fuels Increased Magazine Audiences; Advertisers Benefit
http://www.mcpheters.com/views/pov3.htm

Deductible Partnership Subscriptions

CMS provides publishers with innovative partnership opportunities that leverage the unique qualities of both the publication and the partnering organization.  Whether working with retailers whose customer base overlaps that of the specific publication, pursuing mutually advantageous relationships with cataloguers, or finding aligned businesses which cater to readers' specific passions, we can provide partners that are suitable for your publication.  These partners can help bring your title to the attention of readers who are both demographically suitable and have a high probability of engagement.

Sponsored Subscriptions

CMS specializes in finding appropriate sponsors whose business has an affinity with your magazine. These sponsors will not only benefit from an association with the client publication, but will provide a source of valued readers with significant conversion potential.